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How To Market Your Fintech Startup - Sharone Perlstein - Microfinance

Growth in the Fintech industry is exponential, every day there are new providers, solutions and products in this sector. From financial software to enterprise level organization and structures, fintech products and solutions are everywhere. Markets and Market report that by 2022 the fintech industry will be worth over $7 billion. This growth means competition in the marketplace and it’s important for entrepreneurs to make sure they have the marketing basics down when trying to launch a startup in the fintech industry.

Know Your Market Segment

One of the most important aspects of successfully marketing a fintech solution or product is to know who you are marketing to. To be able to sell a fintech service your marketing needs to be focused on the segment that will derive the most benefit from your services. Research is the key to successful marketing and is even more essential in the competitive and fast-changing world of fintech software. Knowing who your audience is and where to find them is the first step on the road to success.

Social or Not?

Social networks have always been considered a B2C marketing solution, but more recently some of the top social networks have been able to enhance and increase market share by using these platforms in B2B campaigns. The most important aspect of any social network advertising and marketing is personalization. If you know who you are talking to you’ll have a greater opportunity of reaching a touch point in your audience. Keep your message relevant to your audience and they will be more likely to want to try your product.
Fintech services range from software to products and services. Understanding exactly how your product can help other businesses will also be a significant factor in planning how to engage in marketing.